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Measurement Error And Theory Testing In Consumer Research

We hope that this will highlight the need to improve construct measures that are used in consumer behavior research. © JOURNAL OF CONSUMER RESEARCH Login To access this article: Sign in The taxonomy is shown to be useful in deciding the suitability of different approaches. Register custom text Purchase short-term access Pay Per Article - You may access this article (from the computer you are currently using) for 1 day for US$39.00Regain Access - You can Thus an implicit (though often technically incorrect) assumption is made that rating scales yield interval data. http://edvinfo.com/measurement-error/sources-of-measurement-error-in-research.html

In particular, rating scales yield categorical data. Nevertheless a definitional rule for defining the latent construct is appropriate for cell-2 measures. Bagozzi (1983) suggests three broad perspectives for examining measurement issues. Because method (i.e., techniques) and measure properties are interdependent (e.g., as in Table), this articulation would insure the use of consistent methods and measures. check my blog

Skip to Main Content JSTOR Home Search Advanced Search Browse by Title by Publisher by Subject MyJSTOR My Profile My Lists Shelf JPASS Downloads Purchase History Search JSTOR Filter search by While factor analysis and LISREL are two techniques, the true score model and the classical test theory are overall theoretical frameworks to understand measurement properties of constructs when the assumptions of Measurement Error and Theory Testing in Consumer Research: An Illustration of the Importance of Construct Validation Joseph A. Goodman (1975) and Clogg (1979) have presented several models that implement this theory.

Another recent example of the reflexive operationalization is the market maven construct (Feick and Price 1987). Because a linear combination of continuous measures is also continuous, the principal components technique appears to be appropriate for cell-8 measures. The latent construct, as indicated earlier, is hypothesized to constitute four distinct classes. Please try the request again.

Bagozzi, Richard (1983), "Issues in the Application of Covariance Structure Analysis: A Further Comment," Journal of Consumer Research, 9 (March), 449-450. Lawrence Erlbaum Lord, Fredrick and Melvin Novick (1968), Statistical Theories of /Mental Test Scores, Reading, MA. Note, however, that there are some important differences between the factor analysis or LISREL model and the true score models. http://jcr.oxfordjournals.org/content/jcr/14/4/579.full.pdf Access your personal account or get JSTOR access through your library or other institution: login Log in to your personal account or through your institution.

We do not capture any email address. We propose an elementary taxonomy for categorizing the various measurement approaches. First, responses to the twenty items are factor analyzed to show that the covariation among items is due to a single latent construct. This framework is a 2X2X2 table, which in turn is composed of two level characteristics each for the latent construct, indicators, and operationalization.

This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new https://books.google.ca/books?id=8VqRAAAAQBAJ&pg=PA100&lpg=PA100&dq=measurement+error+and+theory+testing+in+consumer+research&source=bl&ots=D8QlTEcdmj&sig=W5eepqIgvxbhK-EjEoBeX4f7vng&hl=en&sa=X&ved=0ahUKEwiOnpz16OHPAhUI DISCUSSIONS AND IMPLICATIONS The purpose of this study has been to closely examine measurement approaches that attempt to understand the relationship between observed responses and the latent construct they purport to Bagozzi, Richard (1982), "A Field Investigation of Causal Relations Among Cognitions, Affect, Intentions, and Behavior," Journal of Marketing Research, 19 (November), 562-584. Your Email * Your Name * Send To * Enter multiple addresses on separate lines or separate them with commas.

Because the aforementioned features are consistent with the characteristics of cell-7, these techniques are classified into this cell. http://edvinfo.com/measurement-error/measurement-error-and-reliability-testing-application-to-rehabilitation.html TABLE THE MULTIDIMENSIONAL FRAMEWORK FOR CATEGORIZING MEASUREMENT APPROACHES In contrast, categorical latent construct is applicable when the underlying trait is conceptualized as consisting of a bounded number of distinct classes. It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide. We hope that this will highlight the need to improve construct measures that are used in consumer behavior research.

Pay attention to names, capitalization, and dates. × Close Overlay Journal Info Journal of Consumer Research Description: Founded in 1974, the Journal of Consumer Research publishes scholarly research that describes and From a taxonomical standpoint, these cells are "empty cells" (Hunt 1983). He teaches a course on measurement and research methods to Ph.D.. have a peek at these guys For such data, our taxonomy suggests that the Latent Trait theory (cell-5) based methods are more appropriate.

Wold, Herman (1980), "Model Construction and Evaluation When Theoretical Knowledge is Scarce-Theory and Application of Partial Least Squares," in Evaluation of Economic Models, Kmenta and J. Bibliographic informationTitleMeasurement Error and Research DesignAuthorMadhu ViswanathanEditionillustratedPublisherSAGE Publications, 2005ISBN1412906423, 9781412906425Length434 pagesSubjectsPsychology›Research & MethodologyPsychology / Research & MethodologySocial Science / MethodologySocial Science / Research  Export CitationBiBTeXEndNoteRefManAbout Google Books - Privacy Policy - TermsofService That is, much effort is directed in building, investigating and modifying theories which specify relationships between two or more constructs., Most such constructs are "latent", i.e., can only be measured indirectly

The true score model in turn involves three different models for representing data: (a) the congeneric measure, (b) the tau-equivalent measure, and (c) the parallel measure models.

Think you should have access to this item via your institution? Finally, a reflexive operationalization is assumed since the residence satisfaction is posited to be reflected in satisfaction with the house, the landlord, and the neighborhood. Dillon et al. (1983) provide an example of such models to the measurement of residence satisfaction. He directs the Marketplace Literacy Project (www.marketplaceliteracy.org), a nonprofit organization which aims to disseminate knowledge about low-literate buyer and seller behavior.

In particular, latent class models traditionally were not developed to handle continuous observables. If You Use a Screen ReaderThis content is available through Read Online (Free) program, which relies on page scans. Cote, M. check my blog Several examples from marketing are provided.